Firstsitenews-Viju Industries (Nigeria) Limited is once again set to put smiles on the faces of thousands of children as it continues its longstanding tradition of celebrating Children’s Day across Lagos and Ogun States. The 2025 edition of its annual campaign, themed “Celebrate Their Brilliance,” will take place on May 27th, reinforcing the company’s commitment to uplifting and empowering young Nigerians.
This year’s celebration will feature the widespread distribution of Viju’s beloved products—Viju BB Star and V-Cool drinks—to a variety of communities including schools, orphanages, religious institutions, and NGOs. With an expanded outreach, Viju aims to impact even more lives, highlighting its focus on child-centered Corporate Social Responsibility (CSR).
A Tradition of Giving Back
Over the years, Viju Industries has become synonymous with impactful Children’s Day celebrations, using its resources to support and inspire Nigerian children. The campaign was rebranded in 2024 as “Celebrate Their Brilliance” to spotlight the exceptional potential within every child.
> “At Viju, we believe every child deserves to feel special—especially on Children’s Day,” said Mr. Raphael Osiomwan, Brand Manager at Viju Industries. “Through Celebrate Their Brilliance, we’re not just sharing our products—we’re spreading joy, hope, and the message that every child is important.”
About Viju Industries (Nigeria) Limited
Viju Industries is a leading player in Nigeria’s beverage industry, renowned for its affordable and high-quality drinks. Beyond its commercial success, the company is strongly committed to social impact through CSR initiatives that focus on education, youth empowerment, and public health.
Children’s Day remains one of Viju’s most cherished outreach platforms, consistently reaffirming the company’s dedication to nurturing the future generation.
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